In a video released on 1 April 2023, YouTuber Frugal Aesthetic argues that men with an interest in fashion are adopting many feminine ideas into their aesthetic philosophy. Indicated by the use of terms such as "pieces" and "tops" and overt interest in vibrant jewelry, pastel color pallets, high-heeled boots, and traditionally feminine cuts like crop tops and flared pants.
In the essay, he expresses his appreciation for the way in which these online fashion trends have undermined gender norms and opened the closet to increasing fashion experimentation among some young men. He praises bright, plastic jewelry and Kid Cudi's crop tops while sarcastically, yet affectionately, calling his viewers housewives. He ends the video with an uncharacteristically low-key, personal outro, describing how he hopes these trends and his videos will help men to become more confident in themselves.
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